A Customers Lifetime Value

When I do training, I tell all of my audience that when you’re in the service industry and whenever you have a team member that is face forwarding a guest they have an unbelievable effect on that guest’s lifetime value. If you think about it, any consumer that comes into a place of business, whether…

Is Every Member of Your Team a Brand Ambassador?

Whenever I work with leaders of organizations, I notice that the most successful leaders are great at utilizing their team to grow their brand.  In my business, hospitality and the restaurant business, I ensure that every one of my team members knows everything they need to know that one of my guests might ask them. …

The Importance of a First Impression

I often ask people that I train how long does it take to create a first impression. I often get numerous answers from 20 seconds to 30 seconds to a minute. The reality is it takes 10 seconds to make a first impression. It takes 10 seconds for somebody to decide whether they like you…