A Customers Lifetime Value

When I do training, I tell all of my audience that when you’re in the service industry and whenever you have a team member that is face forwarding a guest they have an unbelievable effect on that guest’s lifetime value. If you think about it, any consumer that comes into a place of business, whether…

The One Commonality of a Bad Service Experience

As a restaurant and bar owner, I have discovered that there is one commonality between a bad service experience; whether it be that I have the poor experience myself,  I receive a complaint letter from a guest for one of my restaurants or I receive a bad mystery shop. That one commonality of all three…

The Best Marketing is Word of Mouth

Quite often when I am hired to consult an underperforming restaurant or bar, the first thing I do is stop all marketing and http://www.laviagraes.com/pfizer-viagra-100mg-sale public relations.  I tell my client, why would you spend all this money to get people in your door when you’re not taking care of them once they come in. It’s…

What is the No.1 Way to Make Someone Feel Important?

Often when I work with hospitality groups, I ask the question, “What is the No.1  way to make somebody feel important?”  I get many answers from, “Smile at the guest,” “Make eye contact,” “Say hello,” “Simple greetings,” and while all those are great ways to make somebody feel good, they don’t make somebody feel important.…

Is Every Member of Your Team a Brand Ambassador?

Whenever I work with leaders of organizations, I notice that the most successful leaders are great at utilizing their team to grow their brand.  In my business, hospitality and the restaurant business, I ensure that every one of my team members knows everything they need to know that one of my guests might ask them. …

The Importance of a First Impression

I often ask people that I train how long does it take to create a first impression. I often get numerous answers from 20 seconds to 30 seconds to a minute. The reality is it takes 10 seconds to make a first impression. It takes 10 seconds for somebody to decide whether they like you…