The guest experience is the new marketing norm for today’s consumer. In 2010, 36% of companies expected to compete mostly on customer experience but in 2016 89% of companies expect to compete mostly on the guest experience. In today’s modern world where social media feedback sites and online communities significantly influence customer spending, the experience you…
The One Commonality of a Bad Service Experience
April 14, 2016 by
As a restaurant and bar owner, I have discovered that there is one commonality between a bad service experience; whether it be that I have the poor experience myself, I receive a complaint letter from a guest for one of my restaurants or I receive a bad mystery shop. That one commonality of all three…